OBI First Media Group GmbH & Co. KG | Germany | 50xxx, 51xxx Köln | Permanent position | Full time / Home office | Published since: 06.03.2026 on stepstone.de
(Senior) Expert Insights Media & Retail Media Effectiveness (m/f/d)
We're OBI. As a team we give everything together to enable the small and large projects of our customers. Many smart heads work together and experience the ALL MACHBAR Spirit. You too! A strategic goal of OBI is to bring brands and consumers closer together. With the OBI First Media Group, as a retail media company, we enable our partner companies to benefit from our unique customer insights and data from the DIY industry by offering data-based, intelligent and attractive marketing solutions. The business model has already experienced rapid growth in recent years – this way of scaling and professionalization we want to continue with you. With Media Analytics, we make the added value of Retail Media measurable and comprehensible. The conviction of our advertising partners based on valid and relevant measurements is a central cornerstone for the growth of retail media. You develop our conceptual and quantitative competence significantly – identify, design and develop the right methods and concepts. .
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Your tasks • Your profile • What we offer
Development and development of Media Analytics: Development of new approaches to evaluating the advertising effect for Retail Media and Media
Conception and implementation of advertising effects analyses: For example, testing, attributions, fire lift studies, panels, ROAS, A/B tests, geo experiments, time series analyses or MMS
Enablement and data-based optimization: derivation of recommendations for action for partners and internal teams to increase media efficiency
Interface: Close cooperation with our experts in data & analytics, media, marketing and sales
Scaling and implementation of measurement structures: Building processes, tools and systems for a standardized, sustainable advertising impact analysis
Media Analytics experience: For example in a media agency or in an in-house analytics team
Knowledge of advertising impact analysis & test methods
Analytical and strategic thinking: ability to translate complex data into action-relevant insights for business decisions
Hands-on-Mentality & Building Experience: Fun to establish new structures, processes and measurement approaches from scratch
Work-Life-Balance - 30 days a year and free days on 24 and 31 December - on top ten more days are possible Flexible working hours & workation - We offer you the flexibility to design your working day within our sliding time frame. In addition, you have the possibility to work up to 20 days a year from abroad (EEA) Office or at home - Our hybrid model provides two fixed team days where we exchange personally. In addition, you choose another office day very flexible and enjoy the benefits of mobile work on the remaining two days a week Sabbatical - We offer an up to six-month break from working day Your development - Many exciting training opportunities, e.g. in our OBI Academy Shopping at OBI - 15% discount on your purchases with us in the market To strengthen - operating restaurant, free hot drinks, water and fruit Corporate Benefits - Exclusive discounts on countless leisure activities, online shops, technology and more Staying on the go - Get a discounted company bike We look forward to your online application in our short application form - try it now! !
Location
 | OBI First Media Group GmbH & Co. KG | |
| Köln | ||
| Germany |
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