Senior Marketing Expert CVM (Winback Squad) (m/f/d)

Senior Marketing Manager (m/w/d) Job ID: 274651

For our customers, we are going new ways. With our agile teams we live the end-to-end responsibility for our households. We work across products, data-driven and customer-oriented at all CVM-Journeys to ensure the balance of customer satisfaction and sales growth.

As a senior marketing expert, you take responsibility for the Winback Management within an interdisciplinary squad. You develop strategies and implement measures to recover existing customers. You are responsible for the responsible quantitative analysis of the measures/of the journeys & the derivation of recommendations for action and their transfer to a business case. You are responsible for the final vote and release of the communication media and campaign briefings as well as the release of test concepts and scenarios. You monitor the performance in the sales channels, show improvements and define performance enhancement measures. You decide on the definition and implementation of customer segments and needed big data models. You tax all relevant stakeholders such as product marketing, brand, agencies, finance, sales channels, operations, technology, digital, data analytics to ensure decisions and implementation.

What distinguishes you: A completed bachelor's or master's degree. At least 5 years of professional experience. In-depth knowledge in the field of customer marketing, ideally in the telecommunications industry. Very good analytical skills, self-responsibility, enforcement strength and very good conceptual skills. Funded commercial understanding and experience in dealing with relevant KPIs for evaluating business development. Experience in x-functional teams and strong interest in agile working methods. Very good knowledge of English (C1 to GER).

This body can be exercised in fulltime or full-time part-time (min. 30 hours).

Your strengths and experiences count. We care about diversity and equal opportunities. We look forward to receiving applications from people with disabilities. And note them with the same suitability.

We occupy this position at the Düsseldorf site for Vodafone GmbH.

Flexibility: Work after consultation with your team and your leadership from the office or home office. Up to 20 days a year from the EU countries as well as from more and more non-EU countries. Attractive remuneration and pension provision: In addition to your basic salary, you will receive a profit-based bonus or commission payment and with our pension plan also an occupational pension provision. Continuing Education: You decide which of our learning and training programs you can support your individual development. Work-Life-Balance: Whether kita, health & mindfulness programs or fitness studio: You flexibly shape your job and your private life. We support you. Also in the care of relatives. Discounts and additional benefits: As an employee, you will receive special offers on all our products for mobile phones, fixed network, internet and TV.

Who we are: Vodafone celebrates and promotes diversity and inclusion. We are as different as our customers: our society. Whether ethnic origin, skin colour, age, gender identity, sexual orientation, disability, religion, political affiliation, union membership, nationality, health status, social origin or cultural background: Vodafone is not a place for discrimination.

Together we can. .