Dual Bachelor's degree in Online Marketing & Marketing Management | Social Media - Dual Studies

You want to work in online marketing, implement creative marketing measures and develop data-based strategies? Are you interested in topics such as performance marketing, artificial intelligence, extended reality or influencer marketing? Then start your career with the dual Bachelor Program “Online Marketing & Marketing Management” at the IST High School for Management and also earn an academic Bachelor degree. You also have the opportunity to tailor your studies individually to your interests and to specialize in your specific needs. Possible depressions include: e-commerce Social media and media management in sport International Entrepreneurship International Management Brand communication Corporate Communication – Strategy and Implementation Creation and staging Sustainability Management/Sustainability Management Advertising and media psychology

Facts at a glance State-approved academic Bachelor's degree No Numerus Clausus Study possible without a degree Linking theory and practice meaningfully, learning flexibly in terms of time and location Lecturer: Inside are industry experts: Cooperation with cooperation partners enable exciting practice days and networking Wide selection of exam dates and locations throughout Germany tuition fees are taken over by the employer and you receive a salary The IST team will support you with all questions about your studies Duration: 7 semesters Start dates: 1st April or 1st October - Other start date possible after consultation.

Participation in the development, planning and implementation of digital and analog marketing and sales strategies Use of digital technologies and platforms in marketing, e.g. design and maintenance of websites, search engine marketing (SEO/SEA) as well as switching and optimization of online campaigns Planning, support and analysis of social media channels for marketing and communication purposes Crossmediale Presentation of brands across various digital and classic channels

You have (special) abitur or an equivalent school degree such as a master title, specialist degree or a completed 2-year vocational training and at least three years professional experience Creativity and team skills Embossed communicative skills and hands-on mentality High self-motivation Reliability & sense of responsibility Structured, organized & flexible

Knowledge, marketing-specific expertise and practical management knowledge A holistic understanding of economic, social and market-related relationships in the digital marketing environment Professional, methodological and social skills for everyday working in marketing and management Planning, controlling and implementing marketing and business processes operationally and strategically More information about the dual Bachelor “Online Marketing & Marketing Management” can be found here:

Career opportunities You can complete the dual study “Online Marketing & Marketing Management” in the following areas: Online marketing departments of companies from all industries Advertising, marketing and communication agencies Media companies Digital Business (online trading and e-commerce)

How do I find a training place? You can also find a wide selection of job offers and open places of companies in Germany where you can study dual “prevention and health promotion” in the Jobbörse www.joborama.de of the IST High School for Management. If you haven't found any training yet, please contact us. We have many partners who still offer free dual courses. You can get the student advice by phone +49 211 86668 0 or by email to kommunikation@ist-hochschule.de. We help you find out!

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