Head of Press / Marketing / Communications (m/f/d)

You take over the management and further development of the service with 10-15 employees and design modern leadership, project and work structures. In doing so, you can address budget and resources, control external partners and ensure efficient processes and high quality standards. You are responsible for the strategic development, implementation and evaluation of the external and internal communication strategy, digital communication and web strategy. In addition, the marketing strategy, the further development and maintenance of a consistent brand image, as well as the definition and implementation of quality standards in knowledge, higher education and marketing communications, are in their scope. You accompany the website (relaunches), the new conception of the intranet appearance and the UX optimization as well as the data monitoring in terms of content and strategy, as well as the student and knowledge marketing as well as employer branding. You advise the university management in communication-strategic, high school, scientific and social policy issues and are involved in event and crisis communication. You live a service-oriented section management, maintain a network with regional actors and know national networks. You are responsible for publications, design, visual language and merchandising. You coordinate and organize selected high school events.

Technically bring: Completed academic studies (master or comparable), preferably in communication/media, journalism or a related subject Multiannual experience in a leading communication function Expertise in strategic university, scientific, transfer or business communication Interest in university structures and scientific topics Experience in organisational development and change management Very good knowledge of project management Funded competence in crisis communication Digital communication management, in particular in content strategies, social media, SEO and AI optimization Ideally experience in event management Current knowledge of English and intercultural communication skills Personally bring you with: Strategic vision and advanced consulting skills Target and result-oriented leadership with the ability of the team to self-organize In the field of research and technological development, the Commission will be able to draw up a report on the results of the project. High communicative competence, rhetorical skill and professional action in heterogeneous interests and challenging problems Courage for innovation and critical, sympathetic integration of different interests Efficiency, diplomacy and proven negotiating skills, especially in crisis situations Empathic, binding and sovereign personality

Flexible working time design including the possibility of home office within the framework of the applicable service agreement Compatibility of family and occupation Possibilities for personal and professional continuing and continuing training through various training courses Additional services of the public service, e.g. JobRad, attractive old age care (Federal and Länder care centre), health promotion (health days, workshops, active packages) and large sports facilities within the framework of higher education Sliding working time and additional free days on 24 December and 31 December Remuneration takes place according to E 14 TV-L. .