Category Manager (m/f/d)

The Conditorei Coppenrath & Wiese is Germany's market leader for frozen cakes, cakes and rolls. With our love for crafts, we combine classic back tradition and innovative spirit. The most important ingredient for success is our 3,000 employees.

As part of the marketing area, you will develop and develop our brands together with more than 30 colleagues* and provide fresh ideas and concepts for a future-oriented product range, its marketing and an attractive brand appearance. With our claim “Where’s still quality like this?” the expert teams are working on product management, digital communication, graphics & trades, advertising, market research, category management and trade marketing strategically forward-looking and at the same time agile in implementation.

Analysis of consumer and commercial panel data for identifying growth and optimization potentials in the categories Deliver customer-specific recommendations for assortments, placements and promotions based on Shopper insights Generating category-specific insights through shopper studies with external market research institutes and developing marketing concepts for trade Regular market and competition analyses to ensure a sound basis of decision Creating convincing marketing and sales arguments for internal and external stakeholders Development of placement concepts and shelf optimizations to increase category performance Close cooperation with Key Account Management, Marketing and External Services to implement common strategies

Successfully completed economic studies Multiannual professional experience in category management and/or sales in the FMCG industry Certification as GS1 Category Manager (m/w/d) Knowledge in the analysis of commercial and household panel data (e.g. Nielsen, YouGov) and experience in handling shelf optimization software Knowledge of data visualization tools such as SAP Analytics Cloud is desirable Very safe handling of MS Office as well as high affinity for analysis tools Very good English skills in word and writing

For professional and personal further development:accompanying training I individual consulting offers I talent management program for potential carriers I language courses I employee talks I open feedback culture For a better work-life balance: 30 days vacation I flexible working hours I mobile work I 38.5 hours week I sliding time without core work time I Desk Sharing I child emergency care This is your working environment: Crisis-proof workplace I Operating restaurant incl. Food grant and free cake I fresh fruit I home office equipment I height adjustable desks I E storage columns Our compensation and additional services:Employer-funded pensions I asset-effective benefits I holiday and Christmas money I vouchers for our factory sale I Corporate Benefits I ''employees advertise employees' bonus payments For health and well-being: Hansefit I Bicycle leasing on JobRad I occupational health advice For fun in leisure: activities such as skating or Beach Boule I big business festival I company-big band Our onboarding: Structured integration with incorporation plan I Paten-Programm I Learn about all areas relevant to employment