Dual Studies in Marketing (B.A.) - emodrom event + services GmbH

You want to start marketing? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. The emodrom event + services Gmbh is part of the emodrom group and is responsible for all services in the group. The emodrom group is responsible for the strategic development of the Hockenheimring Baden-Württemberg and offers the opportunity for new and unique projects at the world-renowned location.

Become part of our team and start with us on October 1, 2026.

At the practical partner - emodrom event + services GmbH: You don't have to pay tuition fees – we take care of this from emodrom event + services GmbH for you! You expect a monthly salary of 500 EUR in the first year of study, 600 EUR in the second year of study & 700,- in the third year of study You work with motivated and competent colleagues: You have development and training opportunities You can participate in our team events You will experience a unique environment at the Hockenheimring track At the IU - Campus Mannheim: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You develop and control holistic marketing strategies for all digital channels with a focus on social media – for optimal staging of the Hockenheimring and its events You design creative content and campaigns and implement them visually as well as content – from the first idea to the successful performance You plan and implement targeted sales and communication measures for end customers to increase range, visitor numbers and sales You work on the further development of existing and on the design of new marketing and sales approaches (e.g. fire and category management) for the Hockenheimring You will start reporting on the success measurement of marketing measures, analyze relevant key figures and guide specific optimization measures You support the analysis and optimization of the product and merchandising portfolio – from the introduction of new products to assortment control to sales area design and training

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 Your strengths include organizational talent, self-initiative & self-employment, creativity & affinity to media, communication strength, team skills You are safe in handling MS Office programs & you have already gained first experiences, e.g. with Adobe Creative Cloud or Canva Your heart beats for motorsport, great events and versatile tasks Career prospects: After successfully passed the final exam, you have the opportunity to take over with numerous development possibilities