(Senior) Digital Customer Journey Manager (m/f/d)

You analyze our digital touchpoints and see how customers actually experience and use our services. You will evaluate usage data, funnel metrics, feedback and behaviour patterns and translate them into concrete, feasible improvement measures. You identify with web analytics, funnel data, heatmaps and session displays Pain Points, drop-offs and optimization potentials. You derive data-based hypotheses and prioritise measures according to customer value, effect and feasibility. You prepare analyses, recommendations and priorities for CRM, CX, UX, Tech, Business and Digital Products & Applications stakeholders. You bring your technical assessment into coordination and help to combine different perspectives on a common target. You accompany prioritized optimization topics and, together with the specialist areas, ensure that knowledge is transferred into concrete next steps. You develop personalities and customer segments that serve as the basis for product and communication decisions. You design requirements for digital interaction points so that You are intuitive, clear and effective. Together with Digital Products & Applications, you are working iteratively on improvements and new concepts to improve conversion, satisfaction and process quality in a sustainable manner. You create automation so that it relieves customers, simplifies processes and creates a consistent experience. You work closely with CX, UX, Tech and Business and promote a shared content and data-based orientation. You will develop analyses and reports and take steps to strengthen customer experience, loyalty and economic key figures. You bring impulses to continuously develop digital journeys.

Studies or training in the digital, communicative or creative field At least 5 years of experience in digital or transformation projects Expertise in Customer Journey Management & CRM Embossed number and data orientation as well as the ability to safely interpret key figures and translate them into concrete action recommendations Experience with web analytics, user feedback, funnel analyses and digital performance indicators Safe handling of quantitative and qualitative findings Ability to prepare data-based recommendations clearly, understandably and addressably Communication strength and a good sense of bringing together different stakeholder perspectives Joy in continuously questioning digital journeys and developing them step by step Understanding UX/UI, digital touchpoints and process automation Structured, analytical mode of operation and the ability to understand complex relationships High communication strength and experience in cooperation with interdisciplinary teams Ability to prioritize measures comprehensible and involve relevant stakeholders

Flexible & hybrid work: Unlimited employment contract with an annual leave entitlement of 30 days and in addition on 24.12. and 31.12. Free 39-hour week Flexible working hours and hybrid model: a mix of presence and mobile work – just as your work area is producing. Further education & career: Verti Welcome Day and targeted incorporation Various training opportunities and career opportunities through our Verti Academy Working in international teams within the MAPFRE Group Health and well-being Company's own gym and various sports and health services (including massage and physiotherapy, company doctor, active break design) Modern, ergonomic workplace for presence times Team events such as participation in running events, regular volunteering actions, after work, etc. Diversity & Sustainability: We are signatories to the Charter of diversity and stand for diversity and equal opportunities in the workplace. Applications for people with disabilities are welcome. Gender Pay Gap? Not at Verti! entitlement to a social day per year for the exercise of private, voluntary commitment Responsive handling of resources - we are currently focusing on becoming climate-neutral. .