EDEKA ZENTRALE Stiftung & Co. KG | Germany | 22xxx, 21xxx, 20xxx Hamburg | Permanent position | Full time / Home office | Published since: 05.01.2026 on stepstone.de
CRM Campaign Manager – Fokus Couponing (m/f/d)
The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA achieved 2024 with around 10,900 markets and around 413,000 employees: sales of 75,3 billion. Euro. With more than 19,200 trainees, EDEKA is one of the leading trainers in Germany.
You really want to control automated marketing – not just accompany it? You want to control coupon actions, segment target groups and create real value with data-based campaigns? Then our CRM team at the EDEKA headquarters in Hamburg in the field of couponing! !
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Your tasks • Your profile • What we offer
You are responsible for the couponing in the EDEKA app and control the facility in our Loyalty Platform. You work closely with our student: both together and guide them professionally. You plan, design and implement CRM campaigns across the channel (e.g. email, push, in-app) in Braze Build and maintain Coupon routes and trigger actions along the Customer Lifecycle are also your core tasks You are responsible for target group segmentation and playing out personalized coupons Analyze campaign results, perform A/B tests and run data-based optimizations In your everyday life, you work closely with colleagues from Data, Content, IT, UX and Marketing to continuously develop our couponing You represent the EDEKA headquarters in bodies with the EDEKA regional companies on the subject of customer retention
You have completed studies or training in marketing, communication, business informatics or comparable First experiences in operating CRM or direct marketing, ideally in couponing, are helpful You already have knowledge of target group segmentation and data-driven communication Basic knowledge of HTML or simple SQL is advantageous for this task A structured way of working, team skills and self-initiative are of course for you
A safe workplace in a very successful trading company based in Hamburg, City Nord We offer flexible working hours, the opportunity to participate in mobile work and 30 days vacation Individual training opportunities and career opportunities are guaranteed by our internal development programs A freshly cooked lunch awaits you daily in our canteen at attractive prices A performance-oriented compensation package and a variety of other benefits, such as fitness studio, concierge service, grant to the German ticket, service bike, advantages for numerous partner companies or company pensions are of course for us In addition, we also offer comprehensive and award-winning health management
Location
 | EDEKA ZENTRALE Stiftung & Co. KG | |
| New-York-Ring 6, 22297 Hamburg | ||
| Germany |
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