Digital Marketing & Campaign Manager (m/f/d)

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To set the pace with our innovations and make it great. Because there are a lot of fascinating people behind every successful company.

ZEISS employees work in an open and modern environment with numerous development and further training opportunities. Our culture is characterized by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together.

Today dare. Inspire tomorrow.

Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity.

Apply now! In less than 10 minutes. ZEISS Microscopy – Innovation to the smallest detail! ZEISS Research Microscopy Solutions is a global leader in the production of microscopy systems for the visualization of the smallest structures and particles in the fields of research and science. Our light, electron and X-ray microscopes as well as software solutions that use AI technology enable groundbreaking discoveries both in bioscience and material and industrial research as well as in training and clinical practice. Namous scientists trust in their research on ZEISS microscopes, including Robert Koch, who discovered the tuberculosis pathogen around 1900.

The Digital Marketing & Campaign Manager supports the creation and activation of (digital) campaigns as part of the global marketing and communication strategy. The focus of the position is on the use of digital platforms and touchpoints along the customer journey to generate qualified leads and opportunities. Your role Planning and implementation (digital) marketing campaigns and projects

Optimization of digital touchpoints with focus on conversion and lead generation

Analysis of KPIs and derivation of optimization measures

Creation and control of digital content as well as responsibility for relevant channels (SEA, Social Media, Email, Web)

Bachelor's degree in marketing, digital media, communication or BWL, alternative vocational training in connection with relevant professional experience (online marketing, social media, performance marketing, digital media)

proven experience in digital performance marketing (paid, non-organic)

Experience in editorial planning, creation of digital content, publication, community management

Knowledge of how to use tools for measuring the performance of digital marketing initiatives, such as PowerBI, Mixpanel, etc., as well as tools for creating content (e.g. Adobe)

Experience in project management

fluent in English (written and oral)