Trainee Brand Communication with a focus on editing and content (m/f/d)

Welcome to ZEISS – a company that combines innovation and responsibility! Our corporate areas are diverse and contribute decisively to the strategic orientation and sustainable success of the ZEISS Group.

The Corporate Brand, Communications & Public Affairs (CBC) is responsible as a business-supporting function of the ZEISS Group for the strategic orientation of the global brand presence as well as internal and external corporate communication. In close cooperation with the business units and countries, CBC provides effective communication and a global, consistent brand experience. Your role Create exciting texts and stories for the ZEISS Brand Portal, Newsletter and Brand Community Posts in German and English and provide editorial support

Together with the Brand Community Team, employees and external partners: empower them to consistently use the ZEISS brand and create creative community activities for different channels

Coordinate translation processes, work closely with agencies and colleagues from business areas and countries to get to know the international environment of ZEISS

The group-wide brand portal with a focus on brand and corporate design maintain and develop content and make use of innovative AI based methods

step by step in the editorial planning, contribute content in the planning tool timen and in the regular brand newsletter from conception to shipping

Design, perform and evaluate user surveys and further surveys and prepare the results in reports and KPI dashboards for the further development of the brand

Using creative teams, communications and other corporate functions to implement crossmediale communication measures on and offline and plan and coordinate your own subprojects

Working with the international brand team at the ZEISS headquarters, gaining deep insights into global corporate communication and developing in the direction of editorial and corporate publishing

Within the programme, a multi-week hospiance at another ZEISS location in Europe, a one-week hospiance at a company or agency in Germany, and two weeks in a professional writing workshop in Munich.

Completed studies in communication, media science, journalism or a comparable subject, a Master's degree is desirable

First experience in corporate communication, for example through internships, work students or free cooperation

Great pleasure in writing and researching, interest in storytelling, brands and topics of corporate communication

Open and valuable in contact with others and desire to work in a structured, independent and at the same time close to the team

Safe handling of MS Office 365 and MS teams and ideally first touch points with CMS, Sprinklr or Miro as well as curiosity on Generative AI and AI supported tools

Very secure communication in German (C2 level) and English (C1 level) in word and writing