Allianz Kunde und Markt GmbH | Germany | 85xxx Unterföhring (bei München) | Practical training | Full time / Home office | Published since: 13.02.2026 on stepstone.de
Intern in the field of Data-Driven Marketing & Controlling in Brand Management (m/f/d)
Welcome to Allianz
For our modern and innovative site Unterföhring we are looking for an intern (m/w/d).
You like numbers, data, speed and challenging tasks in the brand management environment? Do you want to accompany a large group on the journey to the data-driven company and are you looking for the combination of large group and start-up mentality? Do you want to shape the brand strategy of the most important Allianz campaigns in the German market as a member of a cross-functional team in the Marketing Excellence Unit? Then you are with us at the right address!
In the cross-sector team "Marketing Excellence", we take care of the brand strategy as well as the figures, data and facts behind the marketing campaigns and the (digital) direct sales channels of the Alliance, thus enabling data and KPI-based development of our brand strategy and data-driven marketing. .
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Your tasks • Your profile • What we offer
This is what we expect as an intern in the field of Data Driven Marketing & Controlling in Brand Management (m/w/d)
- You prepare marketing and financial data and support the expansion of the existing control, focusing on the automation of reporting processes.
- You design and design visually convincing marketing and strategy decks for internal stakeholders and product suppliers.
- You are working on strategic fire and growth projects - for example uniform brand positioning in the German market.
- You deal with the measurement of influencer marketing campaigns and define, monitor and analyze relevant KPIs.
- You conduct data-based insights and best practices, share them with multi-disciplinary teams to continuously optimize marketing performance.
- You contribute to the further development and implementation of the comprehensive AI roadmap of the department, are responsible for the accompanying documentation and cooperate closely with the AI Content Lab in joint projects.
- You work closely with the advertising and sponsoring team as well as external media agencies.
- You carry out independent tasks and (part) projects - depending on your skills and interests.
Marketing & Controlling in Brand Management (m/w/d)
- You are a Bachelor or Master student:in - ideally focusing on BWL, VWL, Finance, Computer Science, Marketing, Communication or a comparable area.
- You have fun in numbers and data and bring very good MS Office skills, especially in Excel (first experiences with tools like Tableau are a plus).
- You work structured, independent and quickly find yourself in new topics.
- You are communicative and have ideally already first practical experience in finance, controlling, marketing or consulting/financial environment.
- You like to work in the team, are curious and also think about the corner.
- You have very good knowledge of German in word and writing.
- Openness for creative and innovative solutions as well as joy in dealing with pioneering technologies such as artificial intelligence or internal ChatGPT.
Our highlights for you:
Health & well-being: Numerous sports and health services as well as prevention measures lay the foundation for your physical and mental health.
Payment: In addition to an attractive remuneration, a monthly fare grant of € 30.00 and a daily lunch grant awaits you in our excellent staff restaurants.
Time & flexibility: With our model ''New Work'' you can better arrange work and private life. We work flexibly, hybrid, mobile and on site.
Career development: Comprehensive training opportunities in the form of training as well as access to LinkedIn Learning or Degreed enable continuous further development.
A complete overview of what makes us attractive as an employer can be found at careers.allianz.com/benefits.
Date of occupation: as soon as possible, internship in full time for 6 months
Interest? Then we look forward to your application online on our career page - careers.allianz.com. For technical and technical questions, please contact:innen vom recruiting-operations@allianz.de.
Note: Allianz in Germany has an internal recruiting team that focuses on the direct search for excellent candidates. No unsolicited applications are accepted by mediation agencies or personal switching companies.
Since 1890, Allianz has been the world's leading insurer, financial service provider and asset manager for the security of our customers. In addition, we are an excellent employer: In 2024, Allianz in Germany became winners at Great Place to Work ''Germany's Best Employers''. Our employees are at our heart, and together we create a better life and future for us and our customers.
Allianz Kunde und Markt GmbH focuses on customer considerations and derives strategies for growth, the further development of the German market, the development of new market opportunities and the consistent customer enthusiasm. Become part of a team that combines knowledge about customers and markets with digitalization and modern technology. Let's care for tomorrow.
What makes us attractive as a company is available at https://careers.allianz.com.
Allianz Group is one of the world's leading insurance and asset management companies. We take care of our employees, their goals, dreams and challenges, making us a unique employer. Together, we create an environment where everyone feels supported and has confidence in discovering new things, developing themselves and creating a better future for our customers and the world around us.
At Allianz we stand for cohesion: we believe that a united world is a sustainable world, and we are consistently committed to equal opportunities for all. The basis for this is our inclusive workplace where both humans and performance are counted and a culture based on integrity, fairness, inclusion and trust is cultivated.
We are pleased to receive applications from people of all ethnic and cultural backgrounds, age groups, genders, nationalities, religions, social origins, people with or without disabilities, and different sexual orientations and other features protected by local laws and regulations.
Join us. Let's care for tomorrow. .
Location
![]() | Allianz Kunde und Markt GmbH | |
| 85774 Unterföhring (bei München) | ||
| Germany |
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