Marketing Manager Loyalty and Customer Loyalty B2C (m/f/d)

Rumble GmbH & Co. KG is a joint subsidiary of Lensing Media, Medienhaus Bauer, rubens and temmingmedia. We are an integral part of the four motherhouses. We bundle our digital skills from marketing, sales, product development, data and technology, transforming our motherhouses. In front of us is an exciting journey marked by growth, which we will live together and whose success we will also celebrate. We think and work as agile as a start-up and at the same time rely on the safety, infrastructure and strengths of our four major mother media houses. You are passionate about customer loyalty, think strategically and have a sense of how digital users can be activated and inspired sustainably? Perfect – we should get to know each other!

For our location in Dortmund (port) we are looking for you as Marketing Manager Loyalty and Customer Liability (m/w/d) B2C.

You build an innovative Loyalty program for our ePaper subscribers and continuously develop it to sustainably increase customer loyalty, commitment and retention. You take responsibility for the project from conception to introduction to KPI-based optimization of the Loyalty program. You select a scalable Loyalty tool, implement it and integrate it into our existing system landscape (e.g. CRM, Marketing Automation and subscription systems). You design and control marketing campaigns as well as customer journey and onboarding streams for activating and long-term binding of our subscribers. You analyze relevant KPIs and manage data-based measures to continuously increase customer value and lifetime value.

At best, you have a completed university degree or a comparable qualification and brings several years of experience in marketing, CRM, customer retention management or subscription business. You will ideally experience the design and implementation of Loyalty, Bonus or Gamification programs. You have a good understanding of customer journeys, marketing automation as well as data-driven campaign management and KPI control. You work structured and independent, think conceptually and successfully implement projects. You have a good technical understanding of digital systems and interfaces, ideally complemented by experience in digital publishing, eCommerce or subscription business.

Working at eye level: Our values are not only words – with trustees and an open culture we create an environment in which you can bring and feel comfortable. Development that suits you: Whether coaching, academy or individual learning paths – we invest in your professional and personal development. Digital health services: With the WLP app you get free access to diverse ranges of exercise, mental health and nutrition – flexibly usable in everyday life. Modern working environment: At the Lensing Media Port in Dortmund you work in modern office spaces as well as areas for retreat and exchange – perfect for focused work or team collaboration. Rest in everyday life: With Kita grant, 30 holiday days and flexible structures, we help you to combine work and private life well. Flexible on the move: Whether with the Deutschlandticket or your JobRad – we help you stay mobile, sustainable and independent. Attractive additional services: With our Corporate Benefits you get access to exclusive benefits and offers from numerous partners. and much more... .