(Senior) Growth Marketing Manager (m/f/d)

Start now ● Full time ● unlimited ● in Augsburg or remote Studyflix is over 6 million. Users the largest free e-learning and career platform in the DACH room! Our mission is to give all students and students free access to high-quality education and the best jobs. For our corporate customers we are the Game Changer in the War for Talents.

You understand how to enthuse, activate and bind students through social media, influencers, performance channels and content along the funnel? Then you as (Senior) Growth Marketing Manager (m/w/d) are right with us and drive the growth of our free learning platform.

Conception and management of social media and influencer campaigns – from creator collaborations to viral content formats Responsibility for building, controlling and optimizing paid campaigns (Meta, TikTok, YouTube, Google etc.) Further development of our CRM and retention marketing (e-mail, push, in-app communication) to increase engagement and lifetime value Identification and testing of new growth levers and acquisition channels (e.g. Partnerships, UGC, Community approaches) Close cooperation with content, product and data teams to develop integrated growth initiatives Analysis of performance KPIs and derivation of concrete recommendations for action

At least 4 years of relevant professional experience in growth or performance marketing, ideally in the B2C or EdTech environment Detectable successes in setting and scaling campaigns via paid social, search and influencer marketing Strong understanding of social media trends, creator ecosystems and data-based content strategies Safe handling of tools such as GA4, Meta Ads Manager, TikTok Ads, HubSpot, Looker Studio or comparable platforms Analytical strength combined with creativity, courage to experiment and hands-on mentality Excellent communication skills and joy in cross-functional cooperation Independent, structured operation and high speed of implementation Very good German knowledge (min. C2-levelau)

You will be part of a motivated and ambitious team that will help you actively shape our success story We have flat hierarchies, a lot of personal freedom of design and a fair remuneration As a member of the Bertelsmann family, you will also gain access to a variety of exclusive shopping discounts at numerous companies

On Christmas Eve and New Year's Eve we give you half a holiday day

100% remote option and flexible working hours If you’re on site, you’ll also expect cool team events, free coffee, fruit + snacks and sweet office dogs