SEA Performance Manager (m/f/d)

You are planning, controlling and optimizing Google Ads campaigns (SEA, Shopping, Performance Max), developing keyword, targeting and bidding strategies along the entire funnel and managing efficient campaign structures including budget management and forecasting. You optimise and care for product feeds in the Google Merchant Center in terms of quality, segmentation and attributes and ensure optimal campaign control by error corrections. You ensure clean tracking and complete measurement of all campaigns (GA4, Google Tag Manager, Conversion Tracking, Enhanced Conversions). You work closely with SEO, social performance and retail media to implement a holistic search and performance strategy and to use search campaigns specifically to support digital trading partners. You agree with the e-commerce team to continuously optimize the landing page performance (CRO, Testing, PDP optimization), and participate in cross-channel campaigns such as launches, promotions and performance campaigns.

You bring several years of experience in performance marketing with a focus on Google Ads (SEA, Shopping, Performance Max), have practice at the Merchant Center and go safely with GA4, Google Tag Manager and Conversion Tracking. You have a strong analytical profile with very good KPI confession, work structured and data-driven and have a well-founded understanding of SEA–SEO synergies and ideally first experience in collaboration with SEO teams. Ideally, you have additional experience in retail media or e-commerce marketplace structures. Ideally, you have experience in A/B testing and conversion optimization as well as an understanding of the customer journey in the health or FMCG environment; Knowledge of performance-max-feed optimization and data layer collaborations are a plus. You bring hands-on mentality and joy in cross-disciplinary cooperation with you and draw your attention to experimentation and implementation.

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