Senior CRM Manager (m/f/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. In our Customer Relation Management department, we are responsible for the strategic and operational planning and the implementation, evaluation and further development of CRM programs for our OTTO customers. Together with our interface areas (e.g. Platform Strategy, Communication & Brand Management, BI, Categories, E-Commerce, IT), we develop concepts for customer engagement and interaction and drive forward the necessary further development of the technical infrastructure for automation. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work. Our team works flexibly on the Otto Campus on Wednesdays and on the other days. The place is limited to 18 months.

Together with your team, you are responsible for the design, implementation and continuous development of automated CRM measures along the entire customer journey. With your deep understanding of marketing automation tools and processes, you design and optimise our communication strategies. Based on a Customer Data Platform (CDP), you develop differentiated and precise customer segments as a basis for highly personalized communication and identify potentials to strengthen customer retention and activation. You design, implement and optimize automated communication lines (e.g. lifecycle, event or behavior trigger) across different channels that inspire our customers. You create AI-based content and integrate it into our marketing automation processes, for example, in the context of text variants or personalization logics. You continuously analyze the performance of customer segments, campaigns and automations and conduct data-based optimizations. You define clear KPI and evaluation logics for automated measures (e.g. conversion, uplift, customer value, incrementality), ensure their measurability and shapely requirements for automated evaluations. You work closely with analytics, technology and other disciplines and actively promote the further development of processes, tools and automation standards. You are not sure if the place fits you? – We are happy to make contact with Henning Albers from the department. Do you want to live your future team and work? – As part of your application process, you will have the opportunity to do so at a later time.

Must-have: A completed degree in the field of (digital) marketing, business management, business informatics, data science or a comparable qualification Multiannual relevant professional experience in CRM, marketing automation or digital marketing, ideally in the e-commerce environment Knowledge and practical experience in dealing with marketing automation platforms and customer data platforms (CDP) for customer segmentation and personalised speech Found experience in performing detailed data analyses, interpreting complex datasets and deriving data-based action recommendations to optimize campaigns and processes. Deep understanding of customer journeys and the ability to strategically shape and implement them operationally Own use of AI tools Language knowledge: German C2 (approximately native) and English B2 (self-employed language use) Nice-to-have: First experience or a strong interest in the integration of AI solutions in marketing automation processes (e.g. AI-based content creation, personalization logics) Knowledge of the creation of business cases and the assessment of measures (e.g. ROI calculations) Experience in cloud data warehouses such as snowflake and good SQL knowledge Know-how about current e-commerce, digital marketing and CRM trends. Confidential handling of common project management and collaboration tools (e.g. Jira, Confluence, Miro)

Work-life balance Hybrid working model with up to 50% remote work per month, Activity Based Working, flexible working hours (guiding time), 37.5h week, 30 vacation days, workation and Sabbatical option Compensation & additional offers Holiday and Christmas money, 15 % personal discount as well as numerous Benefits & employee offers (e.g. events, travels), pension schemes, possibility to share capital, relocation offer Professional & personal development One-week onboarding, training offers such as e.g. the OTTO Academy, digital learning platforms – including Masterplan, Coaching & Mentoring, Hospitations, Development Programs, Leadership and Expert Course, Participation Option at Fachkonferenz Health and well-being Mindfulness and stress management courses, offers for parents, occupational health & psychosocial advice Culture and cooperation Communities & Networks, Coworking & Social Spaces, Leading Principles, Regular Employee Surveys, Free Hot Drinks and Variety – Also Vegan – Food, Package Shop Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! !