(Senior) Brand Manager - Product Brands (m/f/d)

The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA generated sales of 77.3 billion in 2025 with around 10,900 markets and around 417,500 employees. Euro. With around 20,900 trainees, EDEKA is one of the leading trainers in Germany.

Strong brands are created where strategy, creativity and timing come together.

For the EDEKA ZENTRALE Stiftung & Co. KG at the Hamburg site, we are looking for a (senior) brand manager - product brands (m/w/d) for brand marketing at the next possible time, which further develops our portfolio brands with passion, clarity and spirit of innovation.

You develop and control holistic brand strategies for our portfolio brands Integrated Marketing Campaigns (online & offline) From the idea to the measurement of success, brand and campaign responsibility lies with you With your safe feel for packaging and communication design, you develop and evaluate strong, brand-like appearances The cooperation with agencies, manufacturers and internal interfaces accompanies you in everyday life Market, consumer and competitive analyses are used for strategic brand control Presentations and decision-making templates are impressively prepared and presented Project Plans, Timings and Budgets You actively shape the further development of the brand world and bring your own impulses

Complete studies with focus marketing, fire management or communication Multiannual experience in brand management Trusted with holistic brand management, campaign development and media foundations Packaging know-how including technical processes and printing processes helps you in everyday life Structured, analytical method with high quality standards Communication strength that will allow you to safely appear in presentations and votes Joy of project responsibility, complexity and interdisciplinary cooperation Team spirit, initiative and desire to actively develop brands Safe handling of MS Office; Presentations and analyses are easy for you

A safe workplace in a very successful trading company based in Hamburg, City Nord We offer flexible working hours, the opportunity to participate in mobile work and 30 days vacation Individual training opportunities and career opportunities are guaranteed by our internal development programs A freshly cooked lunch awaits you daily in our canteen at attractive prices A performance-oriented compensation package and a variety of other benefits, such as fitness studio, concierge service, grant to the German ticket, service bike, advantages for numerous partner companies or company pensions are of course for us In addition, we also offer comprehensive and award-winning health management