Teamlead Marketing B2C (m/f/d)

You take over the professional and disciplinary leadership of a marketing team – including further development, coaching and target agreements. You develop and implement a B2C marketing strategy along the entire subscription channel (Awareness to Retention) for the products of our four media houses. You plan, control, and optimise target-group-specific campaigns holistic – including testing and controlling. You are responsible for lead generation and conversion optimization by controlling performance campaigns (e.g. Meta, Google, Display, Affiliate) as well as direct marketing activities hands-on. You design and realize sales-rich customer journeys via digital and classic channels.

You have a completed degree (e.g. marketing, BWL, media management) or a comparable qualification and can present at least 3 years of professional experience in this field. You also bring first leadership experience in a similar position – ideally in the media environment or in the subscription business. You have profound know-how in digital marketing with a clear focus on performance marketing (e.g. Paid Social, SEA, Programmatic) – including data-driven campaign control, conversion optimization and KPI-based success measurement. You have a good sense of content and target groups and convince by strategic competence with clear sales orientation. You are characterized by strong analytical and conceptual skills. You work independently and enjoy pragmatically and purposefully implementing themes.

A team that moves big together: sympathetic, ambitious, helpful. Flat hierarchies make your ideas heard. Climate-friendly: We will grant your German ticket so that you can work in a sustainable, convenient and affordable way. You can also lease a JobRad, which is also available for private use. Development potential: Our in-house Academy offers you a versatile program, from professional and personal training to inspiring workshops and sports courses to network events. Compatibility that is lived: With our Kita grant, we actively support you in connecting family and profession relaxed. Time for you: You get 30 vacation days and plan them as flexible as you need them. A workplace that inspires: you work in Dortmund, in a state-of-the-art office that provides space for ideas, exchange and productivity. And much more -