Vitakraft pet care GmbH & Co. KG | Germany | 28xxx Bremen | Permanent position | Full time | Published since: 26.03.2026 on stepstone.de
Category Manager DACH (m/f/d)
Vitakraft is an internationally leading company in the pet industry. With over 185 years of experience, we develop and produce high-quality, demand-oriented products for responsible and art-friendly pet keeping. With our around 1,100 employees worldwide in 24 nations, we distribute approx. 1.2 million articles. Our umbrella brand Vitakraft® is one of the world's leading brands in the pet industry. To strengthen our international management category team, we are looking for a category manager DACH (m/w/d) at the Bremen site at the next time possible. In this key role, you are responsible for the strategic development of our categories in the DACH market and shape data-based growth strategies together with sales and marketing. With your deep market, trade, and shopper understanding, you are pushing for sustainable growth and consistently develop category management approaches. .
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Your tasks • Your profile • What we offer
Vitakraft is an internationally leading company in the pet industry. With over 185 years of experience, we develop and produce high-quality, demand-oriented products for responsible and art-friendly pet keeping. With our around 1,100 employees worldwide in 24 nations, we distribute approx. 1.2 million articles. Our umbrella brand Vitakraft® is one of the world's leading brands in the pet industry. To strengthen our international management category team, we are looking for a category manager DACH (m/w/d) at the Bremen site at the next time possible. In this key role, you are responsible for the strategic development of our categories in the DACH market and shape data-based growth strategies together with sales and marketing. With your deep market, trade, and shopper understanding, you are pushing for sustainable growth and consistently develop category management approaches.
You take strategic responsibility for the development and successful implementation of long-term category and growth strategies in the DACH market. Take into account relevant market trends and overarching corporate objectives Based on comprehensive market, competition and shopper analyses, you will deliver sound strategic recommendations and identify targeted growth potentials As a savings partner, you are looking at key account management, product management and trade marketing. You support commercial and strategic issues and actively participate in decision-making processes In addition, you develop and implement channel- and customer-specific category, assortment and placement strategies to sustainably increase sales and profitability You control and prioritize category initiatives along the entire shopper journey – from analysis to conception to implementation at the point of sale and presentation of results on management levels
Successfully completed business studies focusing on marketing, sales, trade or comparable training Professional experience in the FMCG environment with profound experience in Category Management, Trade Marketing or Key Account Management detectable experience in the development and implementation of strategic category and growth approaches in trade Strong strategic thinking combined with excellent analytical competence and high number affinity Very good knowledge of relevant market research and analysis tools (e.g. NielsenIQ, GfK, SimIt, etc.) Sovereign appearance and pronounced presentation, communication and conviction High self-responsibility, decision strength and ability to control complex stakeholder structures Very good knowledge of German and English in word and writing GS1 Category Management Certification Benefit
An internationally successful branded product company Continuous growth and a clear commitment to modern structures, efficient processes and digital/intelligent systems Interesting tasks and active participation of structures and processes Process-oriented, transparent and forward-looking procedures Open communication and partnership management Large design possibilities in the area of responsibility Occupational pension with employer grant Leasing possibilities for service bikes Beneficiary fitness offer via our partner Possibility to take pet animals to work Sufficient staff parking ... and much more! !
Location
![]() | Vitakraft pet care GmbH & Co. KG | |
| 28307 Bremen | ||
| Germany |
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