Content Marketing Manager - Ophthalmology Products (m/f/x)

Seeing beyond - future of medical technology

For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally. Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day.

In this role you'll drive our global content and communication strategy, creating innovative campaigns that set new standards in B2B marketing. You'll design and execute multichannel campaigns to bring our products (focus on Intra Ocular Lenses / IOL's) and solutions to life for ophthalmologists worldwide. Collaborating with internal departments as well as agencies, you'll craft compelling stories that inspire our audiences and elevate the ZEISS brand.

Your Role You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders

You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

You brief and supervised external partners, negotiate competitive project bids and manage budget and timelines in close coordination with internal departments

You define communication objectives and KPIs (Key Performance Indicators) to measure the success of campaigns and marketing activities

Based on KPI analysis, you prepare and present internal reports and derive the necessary measures to optimize performance.

You create global communication materials search as websites, videos, presentations in collaboration with agencies and internal departments

You work closely with internal stakeholders such as Strategic Marketing, Product Management, Professional Education, and the Brand Guideline Team

You manage the approval process for global marketing materials

University degree in Business Administration, Marketing, Communications, or a related field

Several years of relevant professional experience in marketing, ideally within an international environment

Experience working in a highly regulated industry, search as medical technology

Proficiency in using marketing KPI analytics tools such as Google Analytics, Power BI, or Mixpanel

Proven experience in developing comprehensive communication strategies tailored to customer needs, preference in a digital context (SEO, SEA, social media, website)

Experience leveraging AI and GenAI tools to enhance content creation, streamline workflows, and boost marketing efficiency

Results-driven working style with strong project management skills and experience managing complex projects

Analytical structured mindset with strong problem-solving abilities - Excellent written and verbal communication skills

A collaborative team player with the ability to communicate and work effectively across different cultures

Proficient in MS Office applications, ideally experienced with Adobe Creative Cloude, Canva, or similar design tools

Very good of English, both written and spoken; English language skills are an advantage