Otto GmbH & Co. KGaA | Germany | 22xxx, 21xxx, 20xxx Hamburg | Practical training | Full time / Home office | Published since: 14.01.2026 on stepstone.de
Internship Public Relations (PR) | LASCANA (m/f/d)
OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.
Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.
With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. LASCANA, a trademark of Otto (GmbH & Co KGaA), is the leading multichannel provider for lingerie, laundry and swimwear in Germany. In order to show our customers even more opportunities to feel comfortable in their bodies, we are constantly reinventing ourselves and expanding our range of fashion and accessories styles. Of course, LASCANA also applies high fashion and first-class fit and quality at attractive prices when it comes to fashionable garments, uppers, trousers, shoes and more. We are currently represented nationwide with over 20 branches. In addition, there are over 700 shop-in-shop areas at renowned department stores in Germany and abroad as well as LASCANA online shops in seven countries. We are the motivators, a marketing team of 18 motivated and creative colleagues who are responsible for the LASCANA brand to the outside and inside. Our area is divided into brand, PR, Social Media, Visual-Merchandising and Creation. We work closely with the interfaces of other LASCANA areas in implementing projects, cooperation management and the Art Buying. We design and manage the development and acquisition of new strategic brand partnerships. In addition, we organize content productions, buy all services from the model to the location and ensure that production runs smoothly. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work. .
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Your tasks • Your profile • What we offer
OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.
Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.
With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. LASCANA, a trademark of Otto (GmbH & Co KGaA), is the leading multichannel provider for lingerie, laundry and swimwear in Germany. In order to show our customers even more opportunities to feel comfortable in their bodies, we are constantly reinventing ourselves and expanding our range of fashion and accessories styles. Of course, LASCANA also applies high fashion and first-class fit and quality at attractive prices when it comes to fashionable garments, uppers, trousers, shoes and more. We are currently represented nationwide with over 20 branches. In addition, there are over 700 shop-in-shop areas at renowned department stores in Germany and abroad as well as LASCANA online shops in seven countries. We are the motivators, a marketing team of 18 motivated and creative colleagues who are responsible for the LASCANA brand to the outside and inside. Our area is divided into brand, PR, Social Media, Visual-Merchandising and Creation. We work closely with the interfaces of other LASCANA areas in implementing projects, cooperation management and the Art Buying. We design and manage the development and acquisition of new strategic brand partnerships. In addition, we organize content productions, buy all services from the model to the location and ensure that production runs smoothly. Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.
You process editorial enquiries, e.g. provision of collection images. You support us in sample management as part of our PR-Requisite. You're running press materials such as PR mailings, press releases, press releases, etc. You can help us with distribution creation and contact management with media representatives. You are responsible for the design, planning, implementation and follow-up of LASCANA Pressdays and other PR events. You're getting clipping reports. You're not sure if the internship suits you? – Then please contact Sarah Porrmann (sarah.porrmann@lascana.de) or Anna Zoltan (anna-valentinamaria.zoltan@lascana.de) from the team.
Must-have: You are a registered student*in in the field of PR, communications or media sciences, marketing, journalism or in a comparable course of study or are in your Gap Year between Bachelor and Master. You can support us for 6 months from mid-March. You are convinced by your organizational strength, your communicative talent and your high level of reliability, care and commitment. Your distinct service orientation and a flexible and independent way of working complete your profile. Your open and communicative style is yours and you are an absolute team player. You are safe in dealing with Excel, Word and PowerPoint. You are open to employing you more with AI tools and using them for your work. Your language level: German C1 (skilled language use) and English B1 ( advanced language use)
You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!
Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2266 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being Mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please contact us by e-mail to registruiting@otto.de or write us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. .
Location
![]() | Otto GmbH & Co. KGaA | |
| 22179 Hamburg | ||
| Germany |
The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.
For more information read the original ad