Praktikum Brand Management Carbonated Soft Drinks (m/f/d)

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately 63 billion dollars in revenue in 2016, driven by a combined food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than 1 billion dollars each in estimated annual retail sales. Our teams in Europe and Sub-Saharan Africa span 11 time zones and more than 65 countries. For more information visit www.pepsico.com

As an intern:in the field of fire management for beverages in the FMCG sector, you support the brand's marketing and strategy initiatives. Your tasks include carrying out market research, analyzing consumption trends and helping to develop product strategies to increase brand awareness and growth. This internship offers the opportunity to gain practical experience in a dynamic, fast-paced environment and contribute to the overall success of the beverage portfolio. Ideal candidates have a passion for brand management, creativity and interest in the food industry.

The role:

1. Campaign & Activation Support

Support in the planning, implementation and follow-up of marketing campaigns Working with Brand Activations (e.g. Events, Promotions, Sampling) Coordination of assets and timelines with internal teams & agencies Two. Content & Creative Development

Creation and coordination of marketing assets (Social, POS, Presentations) Working with Briefings for Creative Agencies Quality assurance of Creatives (Brand Guidelines, Claims etc.) 3. Market & Performance Analysis

Analysis of market, competition and fire data Evaluation of campaign performance (KPIs, Learnings) Insights & Recommendations for Action 4. Project Ownership and Execution

Own-sponsored acquisition of small marketing projects Control of individual workstreams (e.g. social, merger, event assets) Ensuring deadlines and project progress Five. Cross-functional collaboration

Close cooperation with internal stakeholders (sales, legal, Comms, finance etc.) Coordination with external partners & agencies Ensuring consistent brand communication 6. Presentations & Internal Support

Creation of presentations for internal stakeholders Pitch Decks, Sell-ins and Reporting Support Preparation of decision-making bases

Your profile: Studies in Economics, Business Administration or a comparable degree course focusing on marketing First successfully completed internship, ideally in marketing/customer marketing Self-contained, structured and analytical methods and rapid understanding Good data and figures High self-initiative and motivation for responsibility from day one Very good knowledge of MS‐Office Communication strength and very good expressiveness in German and English Team player with strong social skills to integrate into a young and dynamic corporate culture

· Responsive tasks in an international environment · Working with exciting projects for global brands. · Possibility to introduce your own ideas and take responsibility. · Monthly grant