Marketing Operations Manager – Automation & Data (m/f/d)

Our marketing grows – channels, campaigns and tools become more. So that we can scale, we need someone who brings structure, measurability and clean processes to marketing. We are looking for you as Marketing Operations Manager – Automation & Data (m/w/d). Your duties include: Ensuring efficient, data-driven and scalable marketing – from lead capture to sales. The technical support of our marketing setup (especially HubSpot) as well as the further development of Lifecycle Stages, Lead Scoring, Forms, Workflows and Automations. The development and maintenance of marketing dashboards, including consistent KPIs (leads, MQLs, CPL, Conversion Council) and reliable reporting. The design of smooth lead processes, including MQL definition, handover to sales, lead routing and SLA tracking. Ensuring high data quality through clean field definitions, naming conventions, duplicate logics and GDPR-compliant structures. The close cooperation with marketing, sales and the data team – including enablement, documentation and saving ring for demand gene, content & performance.

A completed training or study in the field of marketing, business, data analysis or a comparable qualification. At least 2+ years of experience in marketing operations, marketing automation or marketing analytics. Very good knowledge of HubSpot (Workflows, Lifecycle Stages, Lead Scoring, Reporting). Strong process, data and numerical understanding as well as the ability to bring structure into complex setups. Hands-on experience with CRM & Automation platforms and knowledge in n8n or similar tools are a plus. Solid spreadsheet skills (Excel/Google Sheets) and an analytical mindset. Nice to have: Experience with Salesforce, Funnel-KPIs, Attribution models, B2B‐SaaS environments and interest in automation & AI tools.

Coffee and free fruit in the office are great, and yes, we have. But let's be honest, it doesn't really matter. At softgarden we live an open corporate culture in which... work depends on private life and not vice versa fair communication and feedback are not just any buzzwords flexible working hours and home office are of course But, of course, we also have the other... Public Transport Ticket or Job Bicycle Occupational pension Corporate Benefits Access 30 days holiday with a 5 days week Beneficiary Wellpass membership A gift for your birthday and company anniversary Modern hardware (Mac or Windows – your choice) Team events like our summer party, our organized lunch and after-work drinks A great central office in Berlin Does that sound like you? Then we look forward to hearing from you about the online application form. .