Senior Marketing Manager Digital Sales – limited-term contract until July 30, 2027 (m/f/d)

Senior Marketing Manager (m/w/d) Digital Sales - terminated until 30.07.2027 Company: Vaillant Deutschland GmbH & Co. KG | Location: Remscheid | Country: Germany We provide a better climate. In every home and our environment. We have been living this claim as a successful family business for over 150 years. We are one of the world's leading suppliers of heat pumps, digital service services as well as efficient gas heaters and provide energy-efficient solutions. Sustainability can be found everywhere at the Vaillant Group. In the office, at the production sites and on the way. Around 16,000 employees from more than 70 countries are employed daily. As an international team, we take responsibility for our future and our planet. We promote your personal development so that you can act with passion and we can ensure a better climate together. Become part of the Vaillant Group and shape the future of heating with us!

In your role as Senior Marketing Manager (m/w/d) Digital Sales, you contribute significantly to developing the digital customer journey of our offer in Germany and thus to sustainably increase growth in digital sales Together with the Business Development, You conduct market and competition analyses and conduct specific action options Its responsibility also includes the prioritization, planning and management of digital-sales projects – taking into account defined goals, resources and budgets You optimize our lead management towards quantity and quality by controlling performance marketing measures and driving website optimizations By controlling, implementing and evaluating online marketing measures, you contribute directly to the increase of digital sales Their tasks also include budget planning and controlling the communications and IT costs for the digital sales sector You analyze KPIs, present your findings and implement concrete measures to improve our digital sales results

Qualification: You have completed university studies, preferably in economic or communication sciences Know-how: You bring well-founded professional experience in online marketing and digital project management Skills: You possess pronounced analytical skills and use data sovereignly to effectively control campaigns. Their communication strength allows you to take stakeholders from different levels and to convey complex facts clearly. In addition, lead generation is one of your core competencies and you can safely master performance marketing instruments Personality: You work structured, take responsibility and bring a conceptual approach. In addition, you act proactively, question existing processes and drive improvements with persuasiveness Language skills: You have very good German and English skills

Hybrid work: We offer our employees the opportunity for hybrid work. In addition, there is also the option of working temporarily out of a European Union country on a mobile basis. Jobrad: We offer service leasing at attractive conditions for all our employees Flexible working hours: We offer flexible working hours so that family and profession can be individually coordinated. Compensation package: We offer our employees an attractive compensation package according to IG-Metall-Tarif NRW including holiday and Christmas money as well as other special payments Buying a holiday: Whether you need a longer break for a trip, more time with the family or just a break from the working day – the acquisition of additional vacation days gives you the chance to extend the break Career paths: We offer our employees individual, sustainable and future-oriented career paths that recognise the potentials and strengths of each individual