Student for thesis in the field of Marketing Vans, Team Market & Customer Intelligence

Life is always about becoming... In life it is about going on a journey to become the best version of our future self. As we discover new things, we face challenges, master them and grow beyond us.

Apply to Mercedes-Benz and find the area where you can develop your talents individually. You will be supported by visionary colleagues who share your pioneering spirit. Joining us means becoming part of a global team whose goal is to build the most desirable cars in the world. Together for excellence.

Number: MER00045IC Mercedes-Benz Vans is within Mercedes-Benz AG responsible for the large-scale limousines V-Class and T-Class as well as the Transporter series Citan, Vito and Sprinter. We provide a comprehensive analysis of our sales markets, customers, competitors and relevant trends worldwide with the topics market research, competitive analysis and competitive price analysis and pricing strategy. Your tasks include: Compiling asis on a jointly defined research project in customer and market research at Mercedes-Benz Vans with a focus on customer behavior, customer preferences or customer segmentation. Independent conception and implementation of a study on the subject of the final work

Development and programming of questionnaires with the help of Qualtrics

Individually responsible data processing and evaluation with the help of SPSS or R-Studio and MS Excel

Independent data analysis and presentation creation

Description of customers/target groups with regard to customer requirements, usage profiles, purchasing reasons, psychography, etc. and derivation of action recommendations based on analysis results

The final topics will be discussed with the university, you and us. The activity can begin from September 2026.

For students of an economic study programme focusing on market research / consumer psychology

Target customer know-how in the field of transporters as well as strong knowledge of the global van markets and the products of Mercedes-Benz and the competitors

Professional experience required in the automotive industry and in marketing in combination with market research

Very good knowledge of German and English

Data Analytics experience and comprehensive knowledge of market research methods and statistics

Experience in the application of statistical analysis software (e.g. mTAB, R-Studio, SPSS)

Experience in the design and programming of questionnaires (e.g. Qualtrics)

Routinized handling of MS Office, especially PowerPoint and Excel

You show high operational readiness and are characterized by a well-structured approach, analytical thinking and a pronounced organizational talent.

You are used to independent work, are communicative and team-capable

Automotive affinity and technical understanding as well as practical experience are advantageous

Additional information: We are looking forward to your online application with CV, lettering, certificates, current enrollment certificate with an indication of the semester and proof of the regular study period. Please do not forget to mark your documents as ''relevant for this application' in the online form and to observe the maximum file size of 5 MB. Further information on the setting criteria can be found here. Disabled and equalized applicants are welcome! The severely disabled representative (sbv-zentrale@mercedes-benz.com) is happy to support you in the application process. People Solutions will be happy to help you with questions about the application process. You can reach us by email via myhrservice@mercedes-benz.com or by phone at 0711/17-99000 (Mo-Fr 10-12am & 13-15am).

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