Conversion- und Subscription-Manager (m/f/d)

Landwirtschaftsverlag GmbH is a media group based in Münster. Under its umbrella, the group shifts trade and public magazines in the German-speaking region. With more than 40 media offerings and services, more than 900 employees and more than 115 million sales, the publisher is one of the 100 largest media companies in Germany. His core business includes specialist media and services for agriculture as well as public magazines, events and other offers for all people who love rural life. The wide range of media includes the brands “top agrar” and the “weekly leaf for agriculture and rural life” as well as the successful media “Landlust” and “essen & drinking”. The digital products “tractorpool” or “rimondo”, the own book publisher and several domestic and foreign holdings round off the spectrum of the media group. We're looking for you as soon as possible Projektmanager (m/w/d) in the area of Publishing Digital, Fachmedien Landwirtschaft & Food to accompany the users of our digital products such as topagrar.com or profi.de from the first interaction to the subscription – and beyond. In this newly created role in the digital publishing sector, you take over the control and further development of our paywalls and checkouts, supply communication and their optimization along the customer journey from anonymous visit to satisfied subscribers.

Control and further development of our Paywalls (e.g. with Upscore) incl. USPs, Packages and Target Group Logics Checkout optimization (e.g. with Frisbii) and setup of A/B tests to continuously increase conversion rates Development of offer and pricing strategies (month, year, bundles, etc.) and their target group-specific performance Conception of target group-oriented onboarding journeys for new subscribers Exchange with partners, service providers and other publishers as well as regular trend screening

Experience in digital marketing, performance marketing or CRM, ideally in the paid environment Strong communication skills to translate product UPS into clear and convincing messages Experimental joy and fun in data-based work Analytical thinking for clean, comprehensible test logics and their evaluation Joy of cooperation in cross-functional teams

An environment with a lot of design space and real impact on the growth of our digital products Close cooperation with product managers, UX/UI designers, developers, and SEO experts, the publishing colleagues in the Print and Event sectors, the Digital and Direct Marketing team and the editorial team A new role as it is created in many modern publishers – with plenty of space to shape them Professional exchange, conferences, best practice sharing and learning of the best in the market