Roto Frank Dachsystem-Technologie | Germany | 97xxx Bad Mergentheim bei Würzburg | Temporary contract | Full time | Published since: 12.12.2025 on stepstone.de
Marketing specialist with a focus on website, SEO & AI content, on parental leave cover for 2 years (m/f/d)
Become a co-designer at Roto – the premium manufacturer for solutions around the roof. With the eyes of the customers, they see how they act: in Roto they discover an internationally successful company and a value-assuring employer, who always anticipates a step ahead to develop innovative products and profitable services for crafts, trade and consumers. We focus on the essentials and rely on efficient processes, dynamic teams and creative and pioneering projects. Become part of the Roto team and actively shape your and our success story! !
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Your tasks • Your profile • What we offer
Responsibility for the content of care and further development of our company websites Creation, optimization and structuring of content (texts, images, videos) – target group-oriented and search engine-optimized Independent SEO analyses (Onpage & Offpage) and deriving concrete measures for performance support Use and control of AI tools for content creation, optimization and translation (text, image, possibly video) Monitoring & Reporting of website performance (Google Analytics, Search Console, more tools) Cooperation with internal departments and external agencies (e.g. for complex SEO projects or technical adjustments)
Complete degree in marketing, communication or comparable training At least 2 years of professional experience in online marketing, SEO or content management Funded & recent knowledge in SEO (Onpage/Offpage, keyword research, technical SEO-Basics) Very safe to use CMS systems (e.g. Hubspot, Typo3 or comparable) Experience in using AI tools for content creation & content optimization (e.g. ChatGPT or the like) Analytical Mindset with Performance, KPIs and Continuous Optimization Strong editorial skills, text security in German and good language feeling in English Structured, independent working and high quality standards
Future-oriented projects with individual design space International cooperation Powerful working environment with strong team spirit Common objectives motivating to peak performance Various training and development opportunities: Roto Academy and Roto Campus Your start at Roto Attractive special payments such as holiday and Christmas money, profitsharing 30+2 Holiday days and various special days Numerous incentives such as bike leasing and occupational retirement Monthly coupon card as well as numerous (regional) employee discounts Operating restaurant Rotoria Joint events such as Christmas celebration, family celebration and ski excursion Extensive Roto Makes Fit Offers Childcare Free charging stations for e-cars Completely free parking Gifts for birth, wedding, round birthdays, business jubilees
Location
 | Roto Frank Dachsystem-Technologie | |
| 97980 Bad Mergentheim bei Würzburg | ||
| Germany |
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