Digital Communications Manager (m/f/d)

Contract type: Working time: Full time

About us As a leading global adhesive technology company, tesa's Corporate Communications department drives strategic initiatives across all communication channels. Our dynamic team of seasoned professionals manages tesa's comprehensive global portfolio communications, encompassing strategic communications, corporate branding, media relations, digital presence, and sustainability communications. We are looking for a Digital Communications Manager who combines editorial expertise & a hands-on mentality with strategic digital communications know-how. In this role, you will be a full member of our editorial team, taking ownership of specific topic areas while so driving our digital channel strategy and AI enablement. You will shape compelling narratives, develop content across formats, and lead transformational projects seeking as our employee advocacy program. Your Responsibilities Editorial Contribution & Topic Ownership Serve as a core member of the editorial team, contributing to content planning, production and editorial decisions Take ownership of dedicated areas and drive inclusive storytelling across all channels Research, develop, and produce high-quality content. From thought leadership articles to social media series Ensure consistent messaging and tone of voice across digital and traditional channels Digital Strategy & AI Transformation Develop and execute tesa's global strategy for corporate social media channels and website Identify emerging trends and translate them into actionable strategies Drive AI transformation in communications through strategic foresight and practical application Design and implement a comprehensive employee advocacy program – from concept to organization-wide rollout Stakeholder engagement & community building Guide and mentor regional social media and marketing managers across 40+ countries Build strategic partnerships with marketing and business units to align content with corporate objectives Optimize our enterprise social media management platform and related tools Establish performance monitoring frameworks and drive data-informed decision-making

Your Profile Experience & Background Successfully completed studies in marketing, communications, or media sciences Minimum 5–6 years of experience in digital communications, editorial work, or corporate communications, ideally B2B environment Proven track record in developing and executing multi-channel communication strategies Experience in rolling out cross-organizational programs or change initiatives is a plus Skills & Mindset Outstanding editorial skills: ability to translate complex topics into compelling narratives Business-fluent German and English skills (written and spoken) Expert knowledge of social media platforms, especially LinkedIn Strong project management skills Hands-on mentality paired with strategic thinking Advanced proficiency in enterprise-level tools for social media management, monitoring and analytics What Sets You Apart You don't see yourself as “just” a social media manager. You want to shape and create content, own topics, and make an impact. You combine creative storytelling with strategic rigor and aren't afraid to push for change. You're equally comfortable drafting a LinkedIn post and presenting a program rollout to senior stakeholders.

tesa is one of the world's leading manufacturers of adhesive tape solutions with a range of more than 7,000 different products. With passion for technology, we drive innovation, reliability and sustainability forward to make the future a bit better every day. Our solutions enrich work, products and life in a variety of industries, such as the automotive or electronics industry, but also at your home. We are therefore talking about a broad industrial segment, but also you personally. You will surely be surprised where our innovative adhesive tape solutions can be found everywhere. From the battery in electric cars, to the display of your mobile phone to the elevator in your building, tesa holds the world together. And that for more than 125 years. .