0CRM & Marketing Automation Manager (m/f/d)
Wölfel Gruppe | Germany | 97xxx Höchberg | Permanent position | Full time / Home office | Published since: 14.08.2026 on stepstone.de

CRM & Marketing Automation Manager (m/f/d)


As an innovative and crisis-proof family-run company, we have been offering engineering services and system solutions around our central areas of competence vibrations, structural mechanics, acoustics and immission protection for over 50 years.

Our guiding principle: Developing people. Engineering the future. Because we are convinced – knowledge is nothing without people who use it! !

Your tasks • Your profile • What we offer

As an innovative and crisis-proof family-run company, we have been offering engineering services and system solutions around our central areas of competence vibrations, structural mechanics, acoustics and immission protection for over 50 years.

Our guiding principle: Developing people. Engineering the future. Because we are convinced – knowledge is nothing without people who use it!

CRM design: Strategic and technical development of HubSpot as a central CRM and automation platform Automate processes: Analysis and optimization of processes, development of workflows and integration of HubSpot into the system landscape Enable users: development of training offers and qualification of users, especially in sales Digitization & AI advances: participation in digitalization, IT and AI projects – from requirement management and software selection to introduction and knowledge transfer Making data usable: further development of reporting and analytics in HubSpot, Google Analytics and Power BI as well as deriving optimization measures Strengthening digital visibility: further development of technical SEO and AEO/GEO as well as coordination of TYPO3 projects with external agencies)

Education: completed studies of business information technology with a focus on marketing or comparable degree; as an alternative qualification as an operator (e.g. IHK) in the appropriate task field Experience: 2–5 years of professional experience in the relevant field of work; Experience with CRM systems, ideally HubSpot, as well as marketing and process automation expertise: characterised analytical understanding of KPIs, reporting and data models; project and request management expertise at the interface to IT; openness to AI-based tools and their practical application; Knowledge of TYPO3 desirable Softskills: team skills and communication skills; Problem-solving competence and analytical thinking as well as independent and reliable functioning Language knowledge: flowing German and English skills You only partially bring along these requirements as CRM & Marketing Automation Manager (m/w/d)? No problem, we encourage you in your development. What is striking for us is that you are inspiring for your tasks.

Individual growth perspectives Strength-based development, tailor-made task packages, flat hierarchies and regular development talks Work-life balance and family-friendliness Flexible working hours, home office options and corporate events for the whole family Future security Unlimited employment contract in a crisis-proof company Operational health promotion Variety of offers around exercise and nutrition as well as sports groups (e.g. running, cycling, yoga) Innovative working environment Linking practical application and forward-looking research Company discounts and special conditions Corporate Benefits, JobRad-Leasing and employer grant for the cafeteria

Location

ava Wölfel Gruppe
97204  Höchberg
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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