Online Marketing Manager Paid Social (m/f/d)

BILD is the central medium of Germany. 500 BILD reporters have been working for the editorial team, who is employed 24 hours, and with a wealth of exclusive news for over 60 years the topics of the day have been determined. The innovative products of the BILD Group offer news, sports, guides and entertainment first-class journalism on all channels, whether printed, online or mobile – at any time and everywhere.

We believe in the future of journalism as a business model and invest in pioneering technologies. Our five essentials are the values that connect us and our compass in our commitment to freedom.

Our team

We are a motivated team in which everyone and everyone contributes to success with their own online marketing focus (affiliate, app, onsite, display, search, social). We combine passion for digital campaigns. With us, you have the opportunity to introduce your expertise, develop yourself personally and exchange yourself closely with colleagues from areas such as CRM, Product Management and Analytics.

you are responsible for the design, implementation and optimization of paid social campaigns for the paid content brands BILDplus and WELTplus you develop cross-channel social media strategies (including Facebook, Instagram, X, LinkedIn) with focus on performance you create creative ad formats and content assets in close collaboration with editorial, design and external partners you analyze campaign performance, guide action recommendations and implement them independently in close coordination with the team you take the budget responsibility for your channels and control your KPIs data-based you introduce your expertise in targeting, Audience Building and A/B testing and develop best practices for Paid Social you work closely with colleagues from CRM, Product Management and Analytics to ensure an integrated marketing strategy if required, you can tax external agencies and service providers

completed studies of economic or communication sciences (ideally with focus on marketing) or a comparable qualification multi-year professional experience in performance or online marketing – whether in agencies, corporate marketing or as a freelancer very good knowledge of social adds platforms (meta ads managers and, if necessary, more) as well as common tracking and reporting tools you have experience in the independent planning, control and optimization of paid social campaigns Creativity in dealing with editorial content and social media storytelling as well as enthusiasm for journalistic products very good German knowledge in word and writing, combined with analytical thinking and high level of implementation

never stop learning! Use our diverse learning content and offers for your personal development Free food offer: besides a breakfast snack also a free lunch at our Kiez restaurant 30 days off state-of-the-art Offices, from hardware to software to the design of work surfaces - incl. MacBook & iPhone, which can also be used privately Employee offers that suit you and your life situation: Whether a discounted Germany ticket or JobRad leasing, bicycle garage (including regular bicycle service) and many other benefits Collaboration lives from direct exchange – we rely on 80% office presence and 20% mobile work we offer you an unlimited position in part time or full time