Retail Media Sales Manager (m/f/d)

Together we shape the digital trade of tomorrow. Strategy, scaling, impact – shape tomorrow's digital trade with us. As part of the ANWR GROUP – one of Europe's leading trade cooperations – ANWR Media GmbH is the digital spearhead for innovative trading solutions. Our mission: We develop scalable e-commerce and marketplace solutions that make independent specialist trade fit for the future. With platforms such as schuhe.de, sport2000.de, smart tools such as Qualibet® and the seamless connection to external marketplaces such as Zalando, Amazon or Kaufland, we create the digital infrastructure for trading tomorrow. We combine technological excellence with a deep understanding of stationary trade – and together with our partners develop solutions that really work. As part of the strong ANWR GROUP, we use the synergies within the groups – and create real added value for trade. Our focus: Digitization with substance.

In the role of Retail Media Sales Manager (m/w/d), you actively develop our retail media business: You win new brands and suppliers, build existing partnerships and advance sustainable advertising budgets and sales on schuhe.de, sport2000.de and absolute-teamsport.com. Together with your contacts:inside, you design action-oriented campaign packages – from the media plan to KPI target images and flight to asset and targeting logic – and run the sales process end-to-end (acquisition, consulting, offering, completion, expansion). You develop campaigns with the customer (concept/planning), guide the result review and the next steps and transfer the operational implementation (setup/monitoring/optimization) to the content team. You work within a clearly defined go-to-market, portfolio/package and price system. Strategic topics, group-wide voting and the further development of portfolio/package and pricing systems are anchored to the team management. If you want to help us shape retail media in the ANWR cosmos, build strong brand partnerships and translate measurable campaign success into sales, we look forward to your application. Below we describe the tasks and requirements of the position: Sales as a focus Active distribution of retail media and digital advertising formats (including Sponsored Product Ads, Display, Newsletter, Social, Paid Search/Google) Systematic pipeline construction including cold acquisition (telephone, e-mail, LinkedIn), lead qualification and consistent follow-up performing customer appointments, pitches and presentations; solution-oriented advice incl. Campaign conception (targets, placement/format mix, targeting approach, budget and timing logic) Creation of offers and media plans based on the existing portfolio/package and price logic (Ratecard) incl. KPI target image; Negotiation and conclusion Expansion of existing customers including joint annual/season planning at campaign level (upsell/cross-sell, reactivation) and care of long-term relationships Customer control, cooperation Control of internal implementation via campaign briefing and handover (targets/KPIs, budget etc.) incl. Coordination with relevant interfaces Regular customer meetings based on the Ops reports including commercial Next Steps In the construction phase, punctual operational support, later transition of ongoing operational implementation to Campaign team

Completed vocational training (commercial or technical) Multiannual experience in B2B sales – ideally in the digital advertising/marketing environment (e.g. retail media, performance marketing, programatic, platform business) expressed acquise and final strength: safe in application treatment, negotiation and conclusion; high self-motivation and “Dranbleiber” mentality Very good communication and presentation capability, even to decision-makers: inside the brand/supplier side Secure understanding of digital advertising products as well as relevant KPI and active relationships (e.g. CTR, CVR, ROAS/ACOS – depending on product logic) for sound, credible advice Structured, number- and process-oriented operation: consistent pipeline control and high documentation discipline (CRM/distribution processes) Teamability and distinct interface competency: clear briefings, clean handovers, prioritization from customer perspective as well as constructive cooperation with operations/stakeholders safety in working within specified portfolio, package and price logics; Ability to effectively map customer needs Willingness to cooperate in the building phase in a punctual manner (e.g. quality checks, releases, minor adjustments) – with a clear focus on Sales & Campaign Planning Very good knowledge of German and English in word and writing

We offer you an environment with short decision-making, direct management and real design options. We live flat hierarchies, rely on self-responsibility and give you the space to implement your ideas. Our Benefits at a glance: Mobile work up to 60% Individual training & support programs, tailored to your goals Free parking on site Granted lunch in our modern canteen Operational health management – for your physical & mental well-being Support for occupational pension schemes JobRad – because sustainable mobility is important to us